Coffee is best when brewed between 3 and 21 days after it has been roasted. Grinding your beans just before you brew is an important part of making a great cup of coffee. If you don’t grind your own beans, place the grounds in a sealed jar and store in the freezer. Once frozen, do not let it thaw completely – scoop out what you need and get the rest back in the freezer.
Using the right amount of coffee is one of the easiest way to make better coffee. We recommend 2-2.5 tablespoons of coffee per 8 oz. of water. If you use a scale to measure your coffee we recommend 20-23 grams of coffee per 320 grams of water. **Most coffee makers do not use typical 8 oz. cups… their ‘cups’ are typically equal to 5 oz. That means on a coffee pot each ‘cup’ requires 1.5-2 tablespoons of coffee.
All “coffee brewing facts” are totally dependent on personal preference. Your taste buds are your greatest asset in the quest to dial in the perfect cup of coffee. Coffee that “extracts” too much will taste bitter and can also taste watery. Coffee that has not been “extracted” enough will taste sour and lack sweetness.