Hello, Tag fans! By now you've noticed our new website (and maybe even received a bag or two of Tag Coffee in our new packaging). We wanted to give you a behind-the-scenes look at how we got here—why we updated our look, what we did to create it, and what you can expect from Tag in the near future.
The Tag Coffee Brand
We think our coffee is some of the best in the world, and we thought it was time that our branding reflected that. While a lot of brands out there go for a full rebrand, ours was more of what marketing folks call a "brand refresh." We weren't *reinventing* Tag as much as we were clarifying who we are and making that more evident in every interaction we have with you.
At the heart of our product is authenticity. We look to partner with farmers who know everything about their beans and pay close attention to each stage of the growing process. And our roasting process is rooted in that same sense of authenticity: never burning the beans or trying to add flavor that doesn't exist, but nurturing the beans and pulling out their true tasting notes.
With that in mind, we think you'll agree that our refreshed brand is authentically us: optimistic, joyful and lively with a strong focus on the coffee experience.
Packaging
We've introduced brighter, bolder packaging that reflects the taste that comes through in every cup of Tag Coffee. You've told us that your favorite part of the Tag experience is uncovering new and surprising tastes, and so our new packaging puts those tasting notes front and center. To make it easier for you to explore similar coffees (or something completely different), we've also color-coded our packaging more noticeably to group our coffees by collection: Mellow & Balanced, Bold & Intense and Wild & Adventurous. We continue to offer nearly all our coffees in whole beans, grounds and pods so that you can enjoy Tag Coffee however you prefer.
Photography
We put a lot of work in (and drank wayyyy too much coffee) as we spent 3 solid days with our marketing team to create the new Tag photography and videography. We laughed. We played. We spilled beans everywhere.
And as you'll see, this new photography highlights the moments of joy and togetherness that are central to the Tag experience. As we say often here in San Antonio, "coffee is incredible and we're here to share it." You'll notice that sense of togetherness reflected in a lot of our photography and on our social channels.
Social
Expect to see more of us on social in the months to come! We're ready to share the Tag story with the world and we hope you join us. Look for us on Instagram and Facebook at @tagcoffeeco.
New Website
Here on the new TagCoffee.com, you'll find a streamlined shopping experience and a bunch of new resources to make it easier than ever to get the most from your Tag brews. That includes our Brew Guide and this Coffee Playground blog (you're reading it right now!). Follow along as we continue to post coffee advice, updates on our latest products and our roaster Levi's experiments in making new and groundbreaking coffees.
That's all for now—thanks for being a Tag fan, and we hope you love the refreshed Tag experience!
