THE COFFEE

At Tag Coffee, we source different varieties of coffee from all over the world, and then we roast them each with a very specific goal. We roast all of our single origin coffees in a way that simply uncovers the flavor magic that is already in the coffee. Coffee is very special and can do amazing things if you give it a chance. Tag Coffee is grown, picked (by hand), sorted, and processed. After that, it’s dried and shipped across the ocean. We pick the coffee that we think you will love most, and we begin learning that coffee and how best to roast it to express its highest flavor potential. After learning what that coffee “likes”, we choose to roast and package in low volumes. That means that when you buy coffee from us, it is ALWAYS crazy fresh.

THE CAUSE

We deeply believe that every child matters, but for too many children abuse or neglect have robbed them of the laughter of childhood. We felt compelled to do something to make a lasting impact in the lives of these children, so when you purchase and enjoy Tag Coffee we will donate 50% of our profits to local children’s shelters. Every child deserves a healthy and nurturing environment in which to grow and play. Play is the essence of childhood; it is how children explore their world, push their limits, and learn new life skills. It’s how they deepen family ties and build relationships. This is why we’ve named our company after the timeless childhood game of tag. Every purchase provides much needed resources to care for these children when they have been removed from their homes. The donations also fund the critical programs that work to strengthen families in the hope that these children can return to their homes of origin, and if that’s not possible, find them their new forever family. When you purchase coffee from Tag, You’re It!

THE PEOPLE


A group of friends who love coffee and love their community, so they put the two together.


LEVI HARTSFIELD

CO-FOUNDER / HEAD ROASTER
  • He has a degree in engineering.
  • He builds beautiful furniture.
  • He's 6'4".
  • His first job was picking watermelons when he was 10 and after that he became a "worm wrangler"!
  • He has worked in specialty coffee for 8 years.
  • SARAH HARTSFIELD

    MARKETING COMMUNICATIONS MANAGER
  • She coaches volleyball.
  • She loves collecting plants.
  • She loves doing crossfit and playing sports.
  • She has way too many pillows and candles.
  • She has never been trick or treating.
  • MORRISS HURT

    CO-FOUNDER
  • He loves spending time outside with his 3 sons.
  • He makes a pretty mean risotto. And brisket.
  • He spent a summer teaching English in Thailand.
  • He can't sit still for very long.
  • He loves all kinds of music, except for most of what came from the 80s.
  • ERIN HURT

    TEAM ASSISTANT
  • She has 3 kids — all boys.
  • She's a dog person.
  • She really wants a tattoo, but is too scared.
  • She thinks it's really fun to stand on her head.
  • She often wrecks cars.